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Category:

Marketing

Demo Available

Coming Soon

Customer Segmentation

Most e-commerce teams struggle to target effectively because data is scattered, outdated, or incomplete.

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Stop guessing and start growing with Keboola’s Customer Intelligence Engine. Effortlessly connect all your sales, CRM, and marketing data, then let our platform automatically group your customers by behavior, value, and lifecycle stage—no manual work or static lists. Instantly identify VIPs, loyal buyers, price-sensitive shoppers, or at-risk customers, and power highly personalized campaigns that drive repeat purchases, better engagement, and more revenue per customer. Keboola syncs segments to your marketing tools in real time, so you always deliver the right message, at the right time—at scale.

Your Challenges:

Generic Campaigns: Untargeted marketing means wasted budget and low engagement.

Manual Lists: Outdated, manual segmentation leads to missed opportunities.

Invisible High-Value & At-Risk Customers: Lack of insight means missed revenue and preventable churn.

Siloed Data: Fragmented tools and disconnected data hide the real drivers of retention and loyalty.

Unique Value (with Keboola):

Single Customer View

All sources connected for a complete 360° understanding.

AI-Powered Dynamic Segmentation

Automated RFM scoring and clustering, always up to date.

Ready-to-Activate Campaigns

Instantly sync segments to your email, ads, and CRM—no waiting, no hassle.

Self-Service & Scalable

Built for marketers—no data team required, fully customizable as you grow.

Example Outputs

[stakeholder] Management

Revenue per Segment
Customer Lifetime Value (CLV)
Retention / Churn Rate
Campaign ROI

[stakeholder] Marketing

Email CTR & Conversion by Segment
Segment Growth Over Time
Return on Advertising Spend (ROAS)
New-to-Repeat Purchase Rate

[stakeholder] Finance

Revenue Forecast by Segment/Channel
Loyalty Program Engagement
At-Risk Customer Recovery Rate

What systems can you connect?

Why Keboola?

Universal Connectivity

Unify your marketing, sales, and product data across 700+ sources and open APIs. All your systems, finally working together.

Effortless Building & Monitoring

Accelerate delivery and reduce support headaches—Keboola’s MCP streamline integrations, automate data quality, and drive continuous insights, no big teams needed.

Enterprise Governance & Security

Get peace of mind with enterprise-grade controls, compliance, and transparent data lineage—Keboola is built for the highest security and regulatory standards.

Startup Speed, Enterprise Scale

You don’t need months to launch. Keboola lets you move fast, iterate faster, and scale when you're ready.

Testimonials

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FAQs

What happens when I need to add more tools later?

No problem. Keboola comes with 700+ native connectors, and we’re constantly adding more. But if your tool isn’t on the list, you’re still covered: You can build your own connector using our Generic Extractor - a flexible, config-based tool for pulling data from nearly any API. Not technical? No worries. Our AI assistant can help write the config for you, or our team can do it for you. You stay agile, no matter what your stack looks like.

Okay, how do I get started with Keboola for customer segmentation?

You can start with your existing tools - like Shopify, GA4, Klaviyo, or a simple customer CSV - and use a ready-made Keboola template to build your first segments. From there, you can customize logic, automate updates, and plug your segments directly into your marketing stack. No complex setup, no technical team required.

Is this just another dashboard?

Nope. Keboola doesn’t try to be your reporting tool. We prepare your data so it’s accurate, unified, and ready - whether you use Power BI, Looker Studio, or just Google Sheets. We’re the engine, not the paint job.

Related Use Cases

Retail Performance

Returns Optimization