Sales says EBITDA is up 5%. Finance says down 3%. Operations says flat.The role of finance leaders is evolving. Modern CFOs aren't just reporting numbers—they're answering the "why" behind them. Why is revenue down? Why did margin compress? What's driving customer churn?To lead is to understand. And to understand, finance must own the definitions.When IT or BI teams control what "EBITDA" or "Customer Lifetime Value" actually means, finance loses the ability to connect financial and non-financial data. You can't answer "Why is margin down?" if you don't control how margin is defined, calculated, and validated.We know this isn't easy. That's exactly why we're showing you a proven approach: how to start, what to avoid, and real examples from a finance team that built a 380-metric catalog from scratch.This session is especially valuable for CFOs or Finance Directors who:Manage multiple entities or subsidiariesAre preparing for AI/automation but need to get your foundation right firstKeep hearing "we need a single source of truth" but haven't made it happenSpend more time explaining variances than analyzing what drives themIn 30 minutes✓ Why finance should own metric definitions (not IT)✓ 3 practical approaches: from a spreadsheet and BI tool to fully automated platform✓ Live demo: Practical showcase from a customer who manages 380 metrics with automated validation
Michal Hruska
Exclusive Conversation: Vineta Bajaj, CFO of Holland & Barrett, Shares Her Blueprint for Finance TransformationStop Being a Data Janitor. Start Being a Strategic Leader.If you're a CFO spending more time explaining data discrepancies than driving business strategy, you're not alone. But it doesn't have to be this way.In this candid conversation, Vineta Bajaj (CFO of Holland & Barrett and former Rohlik Group executive) reveals how she transformed her finance function from firefighting mode to strategic powerhouse. Speaking with Keboola CEO Pavel Doležal, Vineta shares the hard-won lessons from her journey implementing modern data infrastructure across complex, multi-entity organizations.
Pavel Dolezal
Creditinfo unified 9 data sources, automated core reporting, and achieved a 25% productivity boost - without a multi-year rebuild. In 30 minutes, Satrajit Saha (Global CEO, Creditinfo) and Jiří Maňas (COO, Keboola) break down how they started: integrate ERP to Excel into one governed foundation, standardize metric definitions, and automate financial reporting with audit-ready traceability.
Satrajit Saha
Modern finance needs more than faster closes - it needs intelligence.In 30 minutes, we’ll show how finance teams build a Financial Data Backbone: extract from accounting systems, land a core finance layer (P&L, Balance Sheet) in one governed place, add a Business Glossary, and publish certified datasets to your BI tools with audit-ready traceability.What you’ll seeCut close cycles (target up to 60%) and reduce manual work with scheduled pipelinesEnd spreadsheet chaos with governed, consistent financial logicGive FP&A real-time, drillable insights - from journal detail to exec dashboards
Stepan Pittauer
