The Modern CFO is the Product Owner of Data
Vineta Bajaj is Group CFO at Holland & Barrett and former CFO at Rohlik Group, where she scaled the business from €630M to €1.2B across five countries. She talks with Keboola CEO Pavel Doležal about what finance transformation actually looks like when you're running multi-entity operations - the data problems, the team challenges, and what changed when the foundation was in place.
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Exclusive Conversation with Vineta Bajaj, CFO of Holland & Barrett on new role of CFO being a strategic leader.
If you're a CFO spending more time explaining data discrepancies than driving business strategy, you're not alone. But it doesn't have to be this way.
Vineta Bajaj has been Group CFO at three high-growth businesses (Ocado, Rohlik, Holland & Barrett) and every time she walks into a new company, the checklist is the same: month-end takes too long, reporting is slow, and the business can't get answers to "why" fast enough.
Pavel Doležal, Keboola's CEO, has been hearing the same problems from CFOs across San Francisco, London, and Prague. Together they dig into why the CFO needs to be the product owner of data - not IT, not BI - and what that actually looks like in practice.
Vineta explains why her first move at Holland & Barrett was creating a data org inside finance, and what has to happen before any tool or AI can help: process mapping, data definitions, and getting the basics right.
Pavel shares what Keboola is building on top of that foundation - including an AI assistant that links every answer back to the underlying data, so finance leaders can actually trust it. A practical conversation for anyone figuring out where to start.
Speakers
Pavel Dolezal
CEO & Co-founder
As a co-founder and CEO at Keboola I'm responsible for setting up vision, finding the best talent and helping to remove obstacles from people's way so they can focus on delivering the best service to our customers.
Vineta Bajaj
Group CFO, Holland & Barrett
Vineta Bajaj has spent her career at the intersection of finance and technology in some of Europe's fastest-moving retail businesses. As Group CFO at Rohlik Group, she scaled revenue from €630M to €1.2B, led a $170M fundraise, and reduced cash burn by 80% across five countries. Before that, she spent nearly a decade at Ocado Group, where she built a global shared services center, led ERP implementation, and raised £2B. She's now Group CFO at Holland & Barrett, leading transformation across finance, supply chain, and warehouse automation. Also an angel investor, Cambridge mentor, and Top 100 Retail Technology Influencer 2024.
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