Unify Your E-Commerce Data Sources

The Fragmented Data Challenge in E-Commerce

Modern e-commerce businesses operate across multiple platforms—Shopify, Amazon, GA4, Rakuten, Walmart, and more. Each generates valuable data, but these sources rarely speak to each other. The result? Siloed information, misaligned KPIs, and endless hours spent harmonizing reports. Leadership asks, "Where's the truth?" Teams scramble to piece together a story, but each uses different definitions and metrics. This chaos leads to wasted time, manual dashboards, and missed opportunities.

The Cost of Disconnected Data

• Misaligned KPIs: Different teams track performance their own way, creating confusion.
• Manual Dashboards: BI analysts waste hours updating spreadsheets instead of driving value.
• Data Trust Issues: Without a single source of truth, leadership lacks confidence in reports.
• Slow Decision Making: Insights lag behind market shifts, making you less competitive.

What Is Unified E-Commerce Data?

A unified data approach brings all your sources together—Shopify, GA4, MySQL, Postgres, and more—into one clean, consistent, actionable dataset. This means:

• Automated data extraction from every source.
• Standardized metrics and definitions for KPIs across teams.
• Single source of truth for leadership and analysts.
• Real-time dashboards and analytics.

How Keboola Unifies Your E-Commerce Data

1. Data Extraction Made Easy

• No-code connectors for Shopify, GA4, MySQL, Postgres, and more.
• Just enter your credentials—Keboola handles the rest.
• Automated scheduling keeps your data fresh and up-to-date.

1. Transformation & Cleaning

• Standardize date formats, currencies, and naming conventions.
• Automate data quality checks for missing values, duplicates, and anomalies.
• Enrich your data with calculated fields: customer lifetime value, profit margins, weekday performance, and more.
• No SQL skills? Use Keboola's MCP server for auto-generated transformation code.

1. Business Data Model (BDM)

• Create a clear, business-aligned data schema before querying.
• Map every table (orders, products, warehouses, categories) and every column for full traceability.
• Align teams and eliminate ad hoc, one-off SQL queries.

1. Automated Analytics & Dashboards

• Real-time dashboards built directly in Keboola, or connect to BI tools like PowerBI/Looker.
• Visualize KPIs: sales, orders, customers, fulfillment, campaign performance, and more.
• Drill down by channel, product, brand, day of week, and geography.

Real-World Example: Unifying Shopify, GA4, and Brick-and-Mortar Data

Imagine an e-commerce company with:

• 3 physical stores and 1 online store
• Shopify for online transactions
• GA4 for website behavior and conversions
• Postgres/MySQL for in-store sales and HR

Using Keboola:

1. Connectors pull data from all sources automatically
2. Transformation layer aligns metrics and cleans data
3. BDM ensures everyone talks about the same KPIs
4. Dashboards reveal:

• Revenue by channel (online vs. in-store)
• Product and category performance
• Day-of-week patterns for staffing and promotions
• Campaign and geographic analysis

Actionable Insights Delivered

• Operational Excellence: Save time, automate reporting, and trust your data.
• Decision Speed: React to trends in real time, not days later.
• Data Accuracy: One BDM means one version of the truth—no more conflicting reports.

Strategic Impact

• Performance Optimization: Compare channel or store performance to find areas for improvement.
• Resource Allocation: Staff peak days, stock top-selling products, and plan promotions.
• Growth Opportunities: Identify underperforming brands, categories, or days for targeted campaigns.

Competitive Advantages

• Agility: Respond faster than competitors with up-to-date insights.
• Scalability: Add new channels or data sources without rebuilding your stack.
• Seamless Integration: Connect any tool, any data, without writing custom code.

Deep Dive: Keboola in Action

Setup: Configure connectors for Shopify, GA4, databases. Select endpoints (products, orders, customers). No coding required.

Transformation: Standardize data, enrich with calculated metrics (e.g., customer LTV, sales targets), automate quality checks. Use Keboola's tools or auto-generated code.

Business Data Model: Map every table and field. Examples:

• Orders: Track fulfillment status, revenue, customer details.
• Products: Monitor performance by category, brand, and price.
• Warehouse: Link stock, locations, and staff actions to sales data.
• Campaigns: Measure marketing ROI and conversion rates.

Dashboards:

• Sales vs. Plan: Visualize real vs. target sales daily.
• Heatmaps: Spot high/low performance days instantly.
• Filters: Slice data by time, channel, payment, or order status.
• Product & Brand Analysis: Find your best (and worst) performers by revenue or volume.
• Order Channel Analysis: Compare LA, SF, NY, and online orders in your preferred visualization.

Results You Can Expect

• Automated, accurate reporting across all channels
• Faster, data-driven decisions for every team
• Clear, trusted metrics for leadership
• Greater agility and competitive edge

FAQ

• Do I need coding skills? No—Keboola offers no-code and low-code setup.
• Can I connect any data source? Yes—prebuilt connectors and custom options available.
• How fast can I get started? Most users are up and running in hours, not weeks.
• What if my data needs change? Keboola's modular platform scales with your business.

Why Choose Keboola?

• Proven track record: Used by e-commerce leaders worldwide.
• Flexible: Works with any stack, cloud, or BI tool.
• Support: Expert guidance from setup to scale.

Unify your e-commerce data, unlock growth, and outpace your competition. Keboola is the fastest, simplest way to turn fragmented data into actionable insights—no matter where you sell.