When financial visibility meets market intelligence: How a Czech automotive retailer unified pricing, inventory, and performance data to make faster, more profitable decisions.
Olfin Car is one of the largest automotive dealers in Eastern Bohemia, Czech Republic, with over 30 years of market presence. The family-owned company operates authorized dealerships for Volkswagen, Skoda, Toyota, Lexus, Ford, and several emerging EV brands across three locations in Hradec Kralove, Trutnov, and Pardubice — supported by more than 200 employees.
With annual revenue exceeding 2 billion CZK and over 2,500 vehicles sold yearly, Olfin Car offers a full ecosystem of automotive services: new and used car sales, financing, authorized service centers, insurance, and vehicle inspections (STK).
The Challenge:
Like many multi-location dealers, the company faced a familiar challenge: data lived everywhere, and nowhere. Financial performance sat in one system. Inventory and pricing in another. Customer behavior and marketing effectiveness in yet another. When leadership needed to answer questions like “Which car models are most profitable?” or “How is our pricing positioned against competitors?” the answers took days, not minutes.
Sales, inventory, financing, and customer data were spread across ERP and CRM systems with no unified view of performance.
Sales, marketing, and finance teams each worked with their own reports and metrics, leading to inconsistent insights and misaligned decisions.
Competitor pricing, brand benchmarks, and market trends were available only through separate external data sources, making real-time comparisons difficult.
Creating performance reports required manual exports and spreadsheet work, delaying insights and slowing response to market changes.
Rather than adopting a rigid, one-size-fits-all solution, Olfin Car chose a flexible data platform that could adapt to existing systems, evolving business needs, and future growth.
Keboola was implemented as a central data backbone connecting internal systems, external market data, and public data sources into a single, governed environment.
One unified source of truth across sales, inventory, pricing, and market intelligence.
Vehicle data, customer records, and key financial metrics were cleaned, standardized, and aligned — ensuring one consistent version of truth across the organization.
Manual reporting was replaced with automated pipelines delivering real-time insights into pricing, inventory, marketing performance, and department-level KPIs.
The Business Impact:
Revenue was directly connected to its source, making it clear which marketing channels, campaigns, and inventory decisions drove the most profitable sales.
Always up-to-date insights into market pricing, brand positioning, and competitor offers enabled smarter pricing decisions and better inventory planning.
By combining internal customer data with external market and public data sources, Olfin Car gained deeper insight into buying intent and customer behavior.
Each team worked with metrics relevant to their role — aligning sales, marketing, finance, and service around shared, trusted data and clear performance goals.
With a unified data foundation in place, Olfin Car moved from fragmented reporting to faster, more confident decision-making across pricing, inventory, and performance management.
With clearer pricing insights and better inventory control, Olfin Car increased sales by 760% in a single quarter, turning market opportunities into measurable growth.
Improved inventory management and advertising efficiency significantly reduced operating costs, while automated reporting enabled teams to act on insights without delay.
Always-on competitive positioning and up-to-date performance data improved pricing confidence and allowed leadership to make faster, better-informed decisions.
By unifying financial, operational, and market data, Olfin Car built a data foundation that supports faster decisions, better pricing confidence, and scalable growth.
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