Czech internet giant Seznam.cz unified data across 30+ digital services, scaled from 5 to 44 analytics users, and automated hundreds of thousands of monthly emails — all on Keboola.
Seznam.cz is the most visited internet portal in the Czech Republic. Launched in 1996, it has grown into a comprehensive digital ecosystem with more than 30 web services — spanning search, email, maps, news, video, radio, and more. The platform records over 382 million monthly visits and has consistently outperformed Google in Czech search market share.
With hundreds of thousands of daily active users and a portfolio of products that touches virtually every aspect of Czech digital life, Seznam.cz depends on robust, reliable data management to remain competitive and innovative.
The Challenge
Seznam.cz's five-person business analytics team originally worked with GoodData. While functional, the tool struggled to scale with their growing data needs. As the business expanded rapidly across dozens of digital services, the analytics stack started showing its limits.
Fast growth brought new challenges: data was scattered across multiple systems, departments worked in silos, and the central team was stretched thin trying to answer requests from across the organization. Cross-system reporting was manual, time-consuming, and prone to inconsistency.
The team needed a platform that could grow with them — one that would not just handle their current volume, but enable entirely new ways of working with data across the whole company.
The Decision
Keboola was built to scale alongside Seznam.cz's growth — from a handful of users to an organization-wide data platform without compromising performance or governance.
The Keboola team went above and beyond standard support expectations, offering hands-on guidance throughout onboarding and beyond — a key differentiator during evaluation.
With Keboola's unified approach to data management, departments could finally access and share data without depending on a central technical bottleneck.
The migration process was seamless — new team members could get up to speed in hours, not days, minimizing disruption while maximizing adoption.
The Solution
All of Seznam.cz's commerce systems were connected into a single unified dashboard — what the team calls their "department of truth." This single source of reliable, up-to-date data eliminated the confusion caused by conflicting reports from different tools. New employees can now learn the entire system in hours, not days.
Keboola enabled deep business analysis for managers, directors, and board members alike. Complex financial queries that used to require hours of manual work now return results with just a few clicks. Senior leadership can explore data independently, freeing up the analytics team to focus on higher-value work.
Hundreds of thousands of individual monthly emails — previously sent manually — have been converted into fully automated workflows running through Keboola. This single use case alone saved significant time for the business team and eliminated a major source of human error.
By automating repetitive, low-value tasks, the analytics team was freed to focus on what they do best: meaningful analysis and strategic insights. The team can now take on more complex challenges without growing headcount.
Perhaps the most significant transformation: the number of active Keboola users at Seznam.cz grew from just 5 to 44 — spanning multiple departments and teams. Data became a shared resource, not a bottleneck controlled by a single team. Cross-departmental collaboration and data accessibility improved dramatically.
“Keboola is a simple, clearly organized solution, and it is efficient. It allows you to give the people more, without them thinking it is possible.”
The Future
As Seznam.cz continues to grow, Keboola remains a central part of their data infrastructure. When the company explored building an in-house replacement to reduce costs, the conclusion was clear: achieving the capabilities, speed, and scale of Keboola internally is simply not possible.
Instead of reinventing the wheel, Seznam.cz continues to deepen its use of the platform — expanding adoption, discovering new use cases, and ensuring that every team in the organization has access to the data they need to make better decisions, faster.
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