About Ivanhoé Cambridge
Ivanhoé Cambridge is the global real-estate investment arm of Caisse de dépôt et placement du Québec (CDPQ), headquartered in Montréal. The company holds approximately C$77 billion in real-estate assets spanning industrial & logistics, office, residential and retail sectors across 19 countries.
With a portfolio of over 1,500 buildings and a commitment to innovation in real estate, Ivanhoé Cambridge leverages data-driven strategies to optimize portfolio performance and enhance tenant experiences. The company is rebranding to “La Caisse” from mid-2025.
The Challenge
A Complex Toolset and Data Bottlenecks
Ivanhoé Cambridge struggled with a unique mix of marketing tools that couldn't be unified, creating manual workloads and preventing the team from scaling data operations effectively.
Unique Mix of Data Sources
Marketing tools ranged from standard to highly proprietary, making integration with traditional ETL tools nearly impossible.
Heavy Manual Data Work
Teams spent hours cleaning and preparing data, leaving little time for insight generation or strategic analysis.
Limited Scalability
The existing setup couldn't keep pace with growing digital marketing needs or support future expansion.
Rigid Legacy Tools
Existing ETLs were too inflexible to support custom APIs or evolving data needs, preventing the team from adapting as new tools and requirements emerged.
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Vinh Buu
Assistant Director, Marketing & Innovation at Ivanhoé Cambridge
The Solution
Extensibility Over Rigidity
Keboola delivered the flexibility Ivanhoé Cambridge needed — connecting all their tools, including proprietary ones, without forcing changes to existing processes.
Flexible Integrations Without Changing Tools
Keboola's extensible architecture let Ivanhoé Cambridge connect all their marketing and proprietary data sources — something competing platforms couldn't support. The proof-of-concept confirmed Keboola could integrate even their internal APIs with ease.
Supports all tools — standard or proprietary — everything connected without forcing the team to change their existing systems.
Custom Integrations via Proof-of-Concept
Keboola was the only vendor to deliver a working POC, proving it could build custom connectors and integrate with Ivanhoé Cambridge's internal APIs quickly and reliably.
No Vendor Lock-In, No Tool Replacements
Keboola required no changes to the existing toolset. The platform adapted to Ivanhoé Cambridge's ecosystem, not the other way around — eliminating lock-in and preserving tools the team already trusted.
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Vinh Buu
Assistant Director, Marketing & Innovation at Ivanhoé Cambridge
The Impact
From Reporting to Strategic Foundation
Keboola evolved from a simple reporting tool into the core data foundation powering marketing, operations, and R&D across Ivanhoé Cambridge.
One Platform Powering Marketing, Operations & R&D
Keboola quickly evolved from a simple reporting tool into a multi-purpose data platform. Ivanhoé Cambridge now uses it not only to track marketing performance, but also to power experimental and R&D initiatives across the organization.
Data no longer flows only to Tableau — Keboola distributes insights to multiple systems, all managed within a single, unified instance.
Future-Proofed Flexibility
By choosing a platform built for extensibility rather than rigid pre-built connectors, Ivanhoé Cambridge created a data foundation that evolves with the business:
Marketing campaigns tracked and optimized across multiple channels and proprietary tools
R&D and experimental projects enabled with the same infrastructure originally built for reporting
Data flowing to multiple consumption points — not locked into a single BI tool
Manual data work was cut, letting the team focus on insights over spreadsheets. For a real estate company managing investments globally, this flexibility is crucial — marketing, operations, tenant experience, and R&D all need adaptable data infrastructure that evolves, not constrains.
