We evaluated eight self-service analytics tools to help you make the right decision.
Looking to take the load off your data engineers and IT pros? And help business users create and analyze datasets on their own? You’re in the right place.
In this article, we’ll review the best self-service analytics solutions on the market today:
We'll look at the main features of each tool, its pros and cons, its best use cases, and user reviews to help you make the right choice.
Before we delve into each one, let’s set the tone of what to expect from a good service analytics tool.
Good self-service analytics tools will have features that unlock many benefits for your organization:
So, let's get to it and explore the best self-service analytics options that pack all these punches!
Best for: Data teams working alongside business users looking for an end-to-end analytics solution.
Keboola is a self-service data operations platform that empowers data teams and business users to connect all company data, automate workflows, and handle all of their data needs.
Compared to other BI platforms we’ll explore below, Keboola is different due to its ability to automate and save time across all data operations processes. This includes ETL pipelines, turning data science projects into simple APIs, and providing a platform where business people can get their insights easily, as they would in Excel.
Keboola offers a freemium usage-based model. The first month you get 120 minutes of computational runtime for free and then you get an additional 60-minute refill every month.
If you run out of free minutes, you can buy additional ones at 14 cents per minute.
Unlike many other self-service analytics tools in the field, Keboola’s pricing is fully transparent. They also help you manage your spending by sending automatic messages when you're using your paid minutes.
G2 reviews: 4.7 out of 5 based on 90 reviews
“Keboola helps us save on many fronts: we could let go of many obsolete databases for storage, and we don't need consultants to help develop transformations. We even removed an ad for a data engineer and decided to hire a front-end developer instead, because Keboola is so easy to use that we can achieve more with the existing in-house talent.” - Ronnie Persson, CTO at Pincho Nation
“If you’re starting a company with a BI or data analytics solution and you’re just figuring out what to do and how to do it, get Keboola. You can build a very complex data or BI solution quickly and relatively cheaply. And Rohlik is proof of that.” - Ondřej Hubálek, Machine Learning Team Leader at Rohlik
Best for: Automating insights extraction from a well-modeled data set
ThoughtSpot is an AI-powered analytics platform that automates the groundwork behind extracting insights using advanced big data techniques.
ThoughtSpot offers a usage-based model. The lowest tier starts at $95/month, but if you want to unlock automated insights (one of ThoughtSpot's greatest advantages compared to other self-service analytics tools), you’ll have to pay $1250/month.
You can try the platform with a 30-day free trial.
G2 reviews: 4.4 out of 5 based on 269 reviews
“ThoughtSpot really makes it easier for End-Users to query a Data Warehouse as there is no need for SQL knowledge and Maintainers can set up Worksheets containing all required Joins and even add pre-calculations and additional logic.” - Michael E., Analytic Engineer
Best for: Enterprises looking for a best-in-class BI tool.
Tableau is an established self-service analytics tool for business intelligence. It helps you automate data visualizations and data analytics.
They offer two product lines:
Tableau also offers adjacent products (charged separately) such as Tableau Server for hosting your datasets on-premise and Tableau Prep for building datasets with advanced tools.
Tableau Desktop is charged by user role. You’ll need either the Creator ($75/month) or Explorer ($42/month) roles to create dashboards, and for each viewer, you’ll have to pay an additional $15/month.
G2 reviews: 4.4 out of 5 based on 1949 reviews
“Tableau is the best Enterprise Business Intelligence Tool at being able to build scalable, interactable, robust, dashboards with as many features as needed. It looks like the best and can calculate the right answer if you are good enough with Tableau. It gives beginners the ability to create dashboards but also has the ability to grow and learn and create complex yet simple dashboards as you become an expert. I have been able to create high-level dashboards that drill to the details which is my specialty with great successful results.” - Andrew P., Director, Business Intelligence, Data & Analytics
Best for: Enterprises with a Microsoft-based data stack looking for a BI tool.
Microsoft Power BI Desktop is one of the most recognized BI tools on the market. The enterprise data analytics platform empowers everyone at the company to make informed decisions with this business intelligence tool.
Power BI has a user license (starting at $15 per user per month) for anyone creating or viewing dashboards within Power BI. Add-ons, like servers for hosting your datasets and computing metrics or additional features, are charged separately.
G2 reviews: 4.4 out of 5 based on 1034 reviews
“Microsoft Power BI is a tool that is easy to use and speeds up data analysis and navigation without the need for technical expertise. It talks to a lot of different data sources, so information can be put on a single site. Power BI's strong visualization tools let users make charts, graphs, and live dashboards that are both visually appealing and help explain results and make decisions.” - Godfrey C., Technical Quality Manager
Best for: A team of business users at a scale-up.
Qlik provides a comprehensive range of business intelligence and analytics tools with its product Qlik Sense. Qlik Sense helps organizations to unify various data sources into a centralized data analytics solution. The solution is anti-query based and positions itself as the analytics platform that can provide insights through clicks.
Qlik’s pricing is a mixture of user seats (starting at $20 per user per month) and services. To unlock automated reporting and insights, the pricing starts at $2,700/month.
G2 reviews: 4.5 out of 5 based on 658 reviews
“The simplicity of Qlik Sense, from both an administrator and end-user perspective, is one of its most striking features. It offers all the features I need to create an easily digestible data visualization that helps find patterns and trends. The visualization tool is one of the best because it is very effective at helping us see all of our data clearly and easily, and because it has many capabilities to maintain the referential integrity of the data.” - Gabrielle S., Media Planner
Best for: Enterprise teams looking for a self-service tool that brings their existing Microsoft tools (Synapse, Power BI, Data Factory, …) to the next level.
Microsoft Fabric is an end-to-end analytics solution with managed services covering data moving, data storage, data integrations across multiple sources, data science tools, and real-time analytics and business intelligence. It helps you unify data and data operations across disparate tools into a single centralized platform.
Its greatest value shines through when operating within the Microsoft ecosystem of data solutions.
Pricing is complicated for Microsoft Fabric, but it’s always based on a license fee and additional usage charges. Existing Power BI Premium customers can access Microsoft Fabric through the Office store. Alternatively, you can purchase Microsoft Fabric as a pay-as-you-go plan, but the license for the plan depends on the workspace license mode.
Users can try Microsoft Fabric via a 60-day free trial.
G2 reviews: At the time this article was written, there were no reviews available.
Best for: Enterprises looking for a hub to integrate their existing self-service data stack.
Incorta is an enterprise-ready data analytics platform that helps you integrate multiple tools into a single analytics hub. You can either bring your self-service data stack or rely on Incorta’s basic but solid analytic capabilities.
Incorta doesn’t disclose its pricing. This means you’ll have to talk to sales to get a bespoke quote. Based on 3rd party offerings, Incorta pricing plans start at $4000/month. But these are surcharges on top of your data infrastructure and tooling costs.
G2 reviews: 4.4 out of 5 based on 54 reviews
“Incorta is an incredible platform that helps us to get in-depth insight and analysis of our overall business operations. It also organizes data analytics for the better productivity of our company. The best part of the platform is that the user does not need coding and technical knowledge for using it.” - Abhishek G., Sales Executive
Best for: Data teams in financial services and the public sector.
Alteryx is an analytics automation platform that offers many features to automate analytical operations. From data integration to preparation (cleaning, enrichment, quality checks) and analysis, Alteryx provides products for each step of the analytic pipeline.
Alteryx's basic package starts at $4,950 per user per year (with a minimum of 3 users using the platform), and it includes data integration and data cleaning features. The more advanced features - like Auto Insights, Location intelligence, etc. - are charged separately.
G2 reviews: 4.6 out of 5 based on 454 reviews
“The interface is easy to use, navigate through and I love its search capabilities. It simplifies the learning curve a bit. Compared to other products I think Alteryx shines in these capabilities.” - Jonathan S., SVP, Risk Analysis Manager
Keboola excels in offering comprehensive end-to-end data solutions for both data teams and business users.
With automated workflows and AI features, Keboola empowers users to be more independent. They can tap into low-code and no-code features that help them integrate data, prepare datasets for analysis, extract insights, and turn the data into a product.
Give your team a self-service analytics tool that automates the heavy lifting so they can spend more time making data-driven business decisions.