Discover how Olfin Car increased their revenue with the help of Keboola and Marketing BI
Olfin Car is a leading seller of new and used cars in the Czech Republic with additional services in the field of financing, authorized car service, and insurance. They have sales of up to two billion CZK and sell over 2500 cars yearly.
By combining data analysis, reporting and targeted marketing Olfin Car was able to fundamentally improve the company results both in online sales and in working with data. They ended up running all data processes in Keboola with the help of our partners Marketing BI.
Here’s the initial strategy for increasing sales with the help of data:
The key factor was the acquisition of all necessary data, data clean-up, and the final integration of key systems. All of this was set up in Keboola by Marketing BI and visualized in Datalook.
With the help of our partners, Olfin Car introduced:
Olfin Car connected data from three different sources - their internal data, external data and publicly available data.
The BI implementation and data-driven company management resulted in: effective advertising options, more revenue, process automatization and identifying saving opportunities.
Being always up-to-date regarding the market situation, prices of specific cars, brands, and offers makes Olfin Car highly competitive within its field. Prospecting competition allows them to gain an overview of the market size and potential customer pool.
Precise targeting is achieved through analysis of online customer behavior, information from public sources (registers) and information about clients from internal systems.
By integrating data from the external and internal databases for a particular brand (Škoda, VW) they were able to:
With predictive algorithms, they were able to identify customer’s needs when they arrive at the website.
Goals are monitored via reports that indicate:
Every department can now get data and track goals relevant to them. Here’s what they’re tracking:
Thanks to better data visibility and improved decision making set up by Marketing BI and run on Keboola, Olfin Car managed to increase their sales by 760% in a single quarter. They have also significantly reduced costs and increased their turnover.
Are you ready to improve your revenue? Get in touch with us and see how Keboola can boost your sales.