About Olfin Car
A Growing Automotive Retailer in Central Europe
Olfin Car is one of the largest automotive dealers in Eastern Bohemia, Czech Republic, with over 30 years of market presence. The family-owned company operates authorized dealerships for Volkswagen, Skoda, Toyota, Lexus, Ford, and several emerging EV brands across three locations in Hradec Kralove, Trutnov, and Pardubice — supported by more than 200 employees.
With annual revenue exceeding 2 billion CZK and over 2,500 vehicles sold yearly, Olfin Car offers a full ecosystem of automotive services: new and used car sales, financing, authorized service centers, insurance, and vehicle inspections (STK).
The Challenge
Fragmented Data, Delayed Decisions
Like many multi-location dealers, the company faced a familiar challenge: data lived everywhere, and nowhere.
Financial performance sat in one system. Inventory and pricing in another. Customer behavior and marketing effectiveness in yet another. When leadership needed to answer questions like “Which car models are most profitable?” or “How is our pricing positioned against competitors?” the answers took days, not minutes.
Disconnected Core Systems
Sales, inventory, financing, and customer data were spread across ERP and CRM systems with no unified view of performance.
Departmental Data Silos
Sales, marketing, and finance teams each worked with their own reports and metrics, leading to inconsistent insights and misaligned decisions.
Limited Market Visibility
Competitor pricing, brand benchmarks, and market trends were available only through separate external data sources, making real-time comparisons difficult.
Manual Reporting Bottlenecks
Creating performance reports required manual exports and spreadsheet work, delaying insights and slowing response to market changes.
The Solution
Extensibility Over Rigidity
Rather than adopting a rigid, one-size-fits-all solution, Olfin Car chose a flexible data platform that could adapt to existing systems, evolving business needs, and future growth.
Connected Data Foundation
Keboola was implemented as a central data backbone connecting internal systems, external market data, and public data sources into a single, governed environment. One unified source of truth across sales, inventory, pricing, and market intelligence.
Standardized & Trusted Metrics
Vehicle data, customer records, and key financial metrics were cleaned, standardized, and aligned — ensuring one consistent version of truth across the organization.
Automated Reporting at Scale
Manual reporting was replaced with automated pipelines delivering real-time insights into pricing, inventory, marketing performance, and department-level KPIs.
The Impact
From Data Collection to Data-Driven Decisions
Improved Financial Visibility
Revenue was directly connected to its source, making it clear which marketing channels, campaigns, and inventory decisions drove the most profitable sales.
Stronger Competitive Intelligence
Always up-to-date insights into market pricing, brand positioning, and competitor offers enabled smarter pricing decisions and better inventory planning.
More Precise Customer Targeting
By combining internal customer data with external market and public data sources, Olfin Car gained deeper insight into buying intent and customer behavior.
Clear Department Accountability
Each team worked with metrics relevant to their role — aligning sales, marketing, finance, and service around shared, trusted data and clear performance goals.
With improved data visibility and a decision-making infrastructure powered by Keboola, Olfin Car was able to respond to market conditions faster and operate with greater confidence across the business.
The Results
Real Impact Across Every Level of the Business
With a unified data foundation in place, Olfin Car moved from fragmented reporting to faster, more confident decision-making across pricing, inventory, and performance management.
Accelerated Sales Growth
With clearer pricing insights and better inventory control, Olfin Car increased sales by 760% in a single quarter, turning market opportunities into measurable growth.
Lower Costs and Faster Execution
Improved inventory management and advertising efficiency significantly reduced operating costs, while automated reporting enabled teams to act on insights without delay.
Confidence Through Real-Time Insight
Always-on competitive positioning and up-to-date performance data improved pricing confidence and allowed leadership to make faster, better-informed decisions.
A Scalable Foundation: By connecting all key data sources into a single platform, Olfin Car built a foundation ready to support continued growth, new markets, and evolving business needs.
