Olfin Car | Keboola Customer Stories

Industry:

Automotive Retail

Company Size:

Mid-Sized Enterprise

Region

Czech Republic

2,500+

Vehicles Sold per Year

30+

Years Operating

$75M+

Annual Revenue (Approximate)

Modern Ford dealership building with large glass windows, blue and orange entrance, and cars parked outside on a sunny day.

A Growing Automotive Retailer in Central Europe

Olfin Car is one of the largest automotive dealers in Eastern Bohemia, Czech Republic, with over 30 years of market presence. The family-owned company operates authorized dealerships for Volkswagen, Škoda, Toyota, Lexus, Ford, and several emerging EV brands across three locations in Hradec Králové, Trutnov, and Pardubice—supported by more than 200 employees.

With annual revenue exceeding 2 billion CZK and over 2,500 vehicles sold yearly, Olfin Car offers a full ecosystem of automotive services: new and used car sales, financing, authorized service centers, insurance, and vehicle inspections (STK).

Before Keboola

The Challenge: Fragmented Data, Delayed Decisions

Like many multi-location dealers, the company faced a familiar challenge: data lived everywhere, and nowhere. Financial performance sat in one system. Inventory and pricing in another. Customer behavior and marketing effectiveness in yet another. When leadership needed to answer questions like "Which car models are most profitable?" or "How is our pricing positioned against competitors?" the answers took days, not minutes.

Disconnected Core Systems

Sales, inventory, financing, and customer data were spread across ERP and CRM systems with no unified view of performance.

Departmental Data Silos

Sales, marketing, and finance teams each worked with their own reports and metrics, leading to inconsistent insights and misaligned decisions.

Limited Market Visibility

Competitor pricing, brand benchmarks, and market trends were available only through separate external data sources, making real-time comparisons difficult.

Manual Reporting Bottlenecks

Creating performance reports required manual exports and spreadsheet work, delaying insights and slowing response to market changes.

Silver compact electric SUV with black roof and modern angular design, showing front and side view.

Blue Toyota Yaris Hybrid hatchback car angled to show front and side.

The Solution: Extensibility Over Rigidity

Rather than adopting a rigid, one-size-fits-all solution, Olfin Car chose a flexible data platform that could adapt to existing systems, evolving business needs, and future growth.

Connected Data Foundation

Keboola was implemented as a central data backbone connecting internal systems, external market data, and public data sources into a single, governed enviroment.

One unified source of truth across sales, inventory, pricing, and market intelligence.

Orange Skoda Kushaq SUV with upward trending arrow and blue dotted wave patterns in background.

Standardized & Trusted Metrics

Vehicle data, customer records, and key financial metrics were cleaned, standardized, and aligned—ensuring one consistent version of truth across the organization.

Automated Reporting at Scale

Manual reporting was replaced with automated pipelines delivering real-time insights into pricing, inventory, marketing performance, and department-level KPIs.

The Business Impact:
From Data Collection to Data-Driven Decisions

With a unified data foundation in place, Olfin Car moved from fragmented reporting to faster, more confident decision-making across pricing, inventory, and performance management.

Improved Financial Visibility

Revenue was directly connected to its source, making it clear which marketing channels, campaigns, and inventory decisions drove the most profitable sales.

Stronger Competitive Intelligence

Always up-to-date insights into market pricing, brand positioning, and competitor offers enabled smarter pricing decisions and better inventory planning.

More Precise Customer Targeting

By combining internal customer data with external market and public data sources, Olfin Car gained deeper insight into buying intent and customer behavior.

Clear Department Accountability

Each team worked with metrics relevant to their role—aligning sales, marketing, finance, and service around shared, trusted data and clear performance goals.

The Results

With improved data visibility and a decision-making infrastructure built by MBI and powered by Keboola, Olfin Car was able to respond to market conditions faster and operate with greater confidence across the business.

Accelerated Sales Growth

With clearer pricing insights and better inventory control, Olfin Car increased sales by 760% in a single quarter, turning market opportunities into measurable growth.

Lower Costs and Faster Execution

Improved inventory management and advertising efficiency significantly reduced operating costs, while automated reporting enabled teams to act on insights without delay.

Confidence Through Real-Time Insight

Always-on competitive positioning and up-to-date performance data improved pricing confidence and allowed leadership to make faster, better-informed decisions.

Universal Adoption Drives Productivity

Station Pulse achieved universal adoption across Firehouse Subs, with everyone from general managers to C-suite executives using the same dashboard. This created a common language for performance across the organization, leading to measurable increases in employee productivity through better operational insights and alignment on key metrics.

two logos on a white background (OlfinCar + Keboola)

A Unified Platform for Smarter Automotive Decisions

By unifying financial, operational, and market data, Olfin Car built a data foundation that supports faster decisions, better pricing confidence, and scalable growth.

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How Olfin Car Connected Financial and Operational Data to Drive 760% Sales Growth

A Growing Automotive Retailer in Central Europe