Automate Content Creation from RSS to Podcast

The Challenge of Modern Content Production

Producing high-quality content, such as podcasts, regularly requires significant manual effort—research, editing, voice work, and distribution. For small teams and enterprises alike, these demands translate into high costs, resource allocation, and time constraints. Businesses seek ways to streamline content workflows, enhance productivity, and maintain quality standards, all while scaling up output.

Why Automate Content Creation?

• Save Time: Automating repetitive tasks like content aggregation, summarization, and publishing allows teams to focus on creativity and strategy.
• Reduce Costs: Minimize hiring of researchers, editors, and producers by leveraging AI and orchestration platforms.
• Increase Output: Automation enables the production of more content, more frequently, without burning out your team.
• Ensure Consistency: Automated processes ensure every piece of content follows the same workflow, reducing errors and maintaining brand voice.

Keboola: Your Orchestration Layer for Content Automation

Keboola is a robust data platform designed to automate and orchestrate complex workflows for content production. Acting as an 'operating system' for your data, Keboola integrates with third-party sources, manages data pipelines, and coordinates with AI services like OpenAI for text generation. From ingesting RSS feeds to publishing podcasts, Keboola handles each step with auditability and scalability.

Step-by-Step: Automating a Podcast with Keboola

1. Aggregating RSS Feeds: Keboola connects to RSS feed aggregators (e.g., Feedly) to pull the latest news headlines and articles relevant to your niche, such as AI and technology.
2. Filtering & Human-in-the-Loop Curation: A human quickly reviews and selects the most interesting or relevant stories—this decision process can take as little as 15 minutes a day, thanks to automation.
3. Data Warehousing: Selected headlines and links are ingested into a data warehouse like Snowflake. Keboola seamlessly manages this integration, ensuring data is ready for further processing.
4. Web Scraping & Content Extraction: Using custom Python scripts (often enhanced with ChatGPT), Keboola scrapes the full text from selected articles. It handles error management, such as skipping sites with robot blockers, and notifies users when manual intervention is needed.
5. AI-Powered Summarization: Keboola sends the extracted content to OpenAI (e.g., ChatGPT 4) for summarization. The AI generates concise, engaging scripts—typically around seven sentences—tailored for podcast narration.
6. Quality Control & Human Validation: The generated script is reviewed for accuracy, tone, and hallucinations (AI-generated inaccuracies). The human-in-the-loop ensures that only quality content moves forward.
7. Automated Text Cleanup: Keboola automates tedious editing tasks, such as correcting acronyms or formatting, to ensure clarity and proper pronunciation in audio.
8. AI Voice Cloning & Audio Generation: Instead of recording manually, AI voice tools (with cloned voices) are used to produce the final audio file. This significantly accelerates the production cycle.
9. Social Post Generation: Keboola automatically creates social media posts (e.g., for LinkedIn), complete with SEO-optimized descriptions, emojis, and structured paragraphs, ready for distribution.
10. Publishing & Distribution: The finished podcast is uploaded to platforms like Buzzsprout, and Keboola can trigger additional workflows like posting on social networks, all before you're even awake.

Real-World Example: Digimasters Shorts Podcast

Digimasters, a small media company, produces a daily podcast—Digimasters Shorts—covering AI and tech news. Their workflow, powered by Keboola, requires only 15 minutes per day from a human curator. The process:

• Pulls five top stories via RSS feeds
• Automates content scraping and AI summarization
• Clones voices for audio narration
• Generates SEO-friendly descriptions and social posts
• Publishes seamlessly while maintaining human oversight

This approach cut production costs, increased output, and ensured quality control—all with minimal manual effort.

Extending Beyond Podcasts: Keboola’s Versatility

Keboola’s automation framework isn’t limited to podcasts. The same architecture can power:

• Automated Reporting: Connect to Google Analytics, Fathom, Adobe, or other analytics tools to create automated summary reports.
• Product Content Generation: Summarize product updates, generate descriptions, and automate A/B testing content.
• Insight Activation: Integrate with marketing tools to automatically act on insights generated from data, such as launching campaigns or updating web content.

Key Features of Keboola for Content Automation

• Data Orchestration: Seamlessly manage multi-step workflows across data ingestion, transformation, and output.
• Auditability & Governance: Track every step of the process for transparency, compliance, and troubleshooting.
• Component Reusability: Build, reuse, or customize workflow components—use community solutions or your own scripts.
• Integration with Leading Tools: Connect with data warehouses (Snowflake, BigQuery), AI services, and publishing platforms.
• Scalability: Move from small-scale experiments (like a podcast) to enterprise-grade automation effortlessly.

SEO Optimization in Automated Content

Keboola’s automation includes built-in SEO optimization, generating titles, descriptions, and structured text designed to rank in podcast directories and search engines. By consolidating stories and crafting unique summaries, your content stands out and reaches a broader audience.

Human-in-the-Loop: Balancing Automation and Oversight

While Keboola automates the bulk of content production, human oversight remains critical for:

• Story selection and curation
• Reviewing for AI hallucinations or factual errors
• Voice assignment and final approval

This hybrid approach ensures quality, trustworthiness, and flexibility.

Handling Challenges: Copyright, Hallucinations, and Trust

Copyright: Keboola’s workflow is designed to summarize and transform public content, not to plagiarize. Human review ensures compliance with best practices and evolving regulations.

AI Hallucinations: Automated checks and human validation minimize the risk of publishing inaccurate or fabricated content.

Transparency & Audit Trails: Every step is logged, allowing users to trace sources, review edits, and maintain trust in the production process.

Benefits for Enterprises and Startups

• Rapid Experimentation: Build, test, and iterate new content products without heavy investment.
• Revenue Generation: Launch monetized content (e.g., ad-supported podcasts) with minimal overhead.
• Cross-Industry Applications: From media to retail, automate newsletters, product updates, internal reports, and more.

Getting Started with Keboola

1. Identify the content workflow you want to automate (e.g., news roundup, product updates, reports).
2. Map out data sources (RSS feeds, APIs) and required outputs (audio, articles, social posts).
3. Configure Keboola pipelines to handle data ingestion, transformation, AI processing, and publishing.
4. Integrate human review steps where necessary for curation and quality assurance.
5. Iterate and optimize—use Keboola’s monitoring tools to refine your process and scale output.

Frequently Asked Questions

• Can Keboola handle non-English content? Yes. Keboola can ingest and process content in multiple languages, leveraging AI models for translation and summarization.
• Is technical expertise required? While Keboola offers low-code interfaces for rapid setup, technical teams can customize workflows with Python, SQL, and API integrations.
• What if an AI-generated summary is incorrect? The human-in-the-loop step allows final review and correction before publishing, ensuring high-quality output.
• Can I reuse workflow components? Absolutely. Keboola encourages modularity and code sharing, so you can leverage proven solutions or contribute your own.

Conclusion: Automate, Scale, and Innovate with Keboola

Keboola empowers organizations to automate content production, reduce manual workloads, and unleash creativity. Whether you’re building a daily podcast, automating reports, or scaling your publishing operation, Keboola’s orchestration, AI, and automation capabilities give you a competitive edge.

Ready to transform your content workflow? Keboola makes it possible—start your automation journey today.