8 Things You Can Do With Data Apps in Keboola

1. Automate online marketing reports 

Bouncing between Meta Business Suite, AdWords, and the LinkedIn Campaign Manager - just to trace the path of your marketing budgets - sound familiar?

Stop. There is a better way to get marketing insights in a single place - Online Marketing Reporting Data App.

How does it work?

After you launch this Data App, you input your user credentials, and the app will collect and analyze digital performance data from multiple marketing channels like Facebook Ads, LinkedIn Ads, Google Ads, and Bing Ads. 

Why does this matter?

Marketing professionals often struggle to understand their omni-channel performance. Not just where their budget went, but also which channels drive more eyeballs and users that convert from lookers to buyers. With this Data App, marketers can: 

1. Optimize channels and campaigns: Mitigate wasteful spending by reallocating resources away from underperforming channels to increase ROI. Then fine-tune them with surgical precision to improve performance even further.
2. Get clarity on the big picture: With this Data App, you can easily pull data into a coherent story across all your digital marketing. Use the app to get aggregated and campaign-drillable insights into impressions, clicks, costs, costs per click, conversions, and costs per conversion - all in one place.

🐙 This Data App is now available in Keboola. Access the step-by-step guide here. 

2. Track performance on your Shopify in real-time

How does it work?

Connect your Shopify account with Keboola and let the Data App extract metrics from various Shopify datasets (orders, sales, customers, etc.). The Data App will automatically build a filtrable and drillable KPI dashboard, full of useful BI visualizations and charts.

Plus, you can integrate your Data App to send Slack messages or create JIRA tickets to quickly address performance dips. 

Why does this matter?

Building a real-time KPI dashboard for your Shopify can be time-consuming: data is stored across many tables which makes building metrics a hard engineering task. Also, without a real-time KPI dashboard equipped with automated alerts, it’s hard to bridge the gap between data and action. This Data App enables real-time insights and helps you: 

1. Respond to issues, quickly: Use the integration with Jira and Slack to notify your frontliners immediately when metrics alert of performance drops and take swift action.
2. Track progress: Keep all your crucial KPIs in one dashboard to get the big picture and identify the areas for improvement.

🐙 This Data App is now available in Keboola. Access the step-by-step guide here. 

3. Refine your prompts with Kai PromptLab

How does it work?

Designed with Streamlit, this application empowers users to automatically refine prompts for optimal clarity and precision. Beyond simple improvements, you can also test and compare the outcomes of multiple prompts side-by-side. 

Why does this matter?

The quality of outputs from ChatGPT and similar AI tools depends heavily on the input. Crafting effective prompts can be time-consuming. With PromptLab, users can quickly determine which prompts produce the best outcomes, making their workflows more efficient.

🐙 This Data App is now available in Keboola. Access the step-by-step guide here. 

4. Convert natural language into SQL commands with Kai SQL Bot

How does it work?

This Data App provides a dialogue-based AI interface specifically designed for Snowflake database queries. Users can have natural conversations, allowing the bot to convert their requests into accurate SQL commands. 

Why does this matter?

Whether you are a SQL expert or a novice, this app offers real-time, AI-assisted data insights that will radically change the way you interact with your data. 

🐙 This Data App is now available in Keboola. Access the step-by-step guide here. 

5. Control your cash flow 

How does it work?

The Media Cashflow template consolidates data from various platforms—including ECB currency rates, Meta, Google Ads, LinkedIn, TikTok, Sklik—and transforms them into a unified data model. This model then feeds into a Data App, enabling users to view and filter expenses by clients, pinpoint upcoming payments, or adjust campaign budgets.

Why does this matter?

Understanding cash flow ensures that every dollar invested reaps its maximum potential return. By centralizing cash flow information, you and your team can reduce the time and effort spent gathering and analyzing data. This consolidated view offers greater financial control, allowing for swift adjustments, addressing discrepancies, or reallocating funds when necessary.

🐙 This Data App is now available in Keboola. Access the step-by-step guide here. 

6. Compare UA and GA4 performance

How does it work?

This data application allows business users to compare the performance of Google Universal Analytics (GA UA) with Google Analytics 4 (GA4). Users can filter data by date range, traffic source, medium, and campaign. The application generates interactive line charts, visually comparing key metrics such as Users, Sessions, and Transactions between GA UA and GA4. Additionally, a grouped bar chart recalculates certain GA4 metrics to match the GA UA methodology.

Why does this matter? 

As Google transitions from UA to GA4, historical data from UA can't be transferred to GA4 due to its distinct measurement model. This Data App lets users extract data from both platforms, facilitating comparisons within a unified view.

🐙 This Data App is now available in Keboola. Access the step-by-step guide here. 

7. Manipulate data in Keboola storage as you would in Excel

How does it work?

This Data App allows you to manipulate Keboola storage tables as an online Keboola Sheet. You can use the interface, which is similar to Excel, to create, update, add, or remove data.

Why does this matter?

Every user needs to manipulate data to make informed decisions. However, not everyone knows SQL or another programming language to manage their own datasets.

What can you achieve with this Data App?

1. Work with big data efficiently: This Data App uses incremental loading in the background to make the app easy to use, even with very large datasets. 
2. Bring non-engineers to the table: There is no need to know SQL to create or update your datasets. Just use the familiar Excel/Sheet-like interface. 

🐙 This Data App is now available in Keboola. Access the step-by-step guide here. 

8. Execute marketing campaigns with AI

How does it work?

With this AI-powered data app, you can use Shopify data to create personalized campaigns. Our AI crafts customized SMS messages sent via Twilio, engaging your customers effectively. Elevate your marketing with AI precision. The template consists of two flows: the first can be viewed as the data preparation phase, and the second as the execution phase.

Why does this matter? 

Instead of broad, scatter-shot campaigns, real-time personalization helps brands streamline their messaging, sending fewer but more relevant communications. In a digital era marked by information overload, this tailored approach stands out, offering tangible benefits in engagement, conversions, and brand loyalty.

🐙 This Data App is now available in Keboola. Access the step-by-step guide here.  

Build your data apps with Keboola 

These 8 use cases are just the tip of the iceberg of what you can do with Keboola’s Data Apps.

You can easily launch them from Keboola with just a few clicks (no coding skills needed) or create your own data app from scratch using Keboola’s easy-to-use engineering features.

Curious how they look in practice? Check out our interactive Data Apps demo. 

Or sign up for free today and deploy your first Data App.